Bring the interviews you've already run. Send Ossia after the ones you don't have
time for. A voice AI sharp enough to ask the obvious follow-up, and a workspace
where five conversations and fifty live in the same room — themed, cited, and
ready for the next question.
Facts inform. Stories inspire. Most research tools optimise
for one or the other — dashboards full of numbers, or decks full of quotes. Neither
is the truth. The truth is what happens when someone tells you, in their own words,
why. And occasionally — if you've asked the right question, and listened the right
way — they tell you the question was wrong.
The reframe is always worth more than the answer. Ossia
is built around that bet. We interview at scale, but we listen the way you would
if you only had one conversation to spend.
"Talk like you're right.
Listen like you're wrong."
Marcelo, on idea sparring · 2019
§ 03 — Method
How it works,
more or less.
we keep the seams visible.
STEP·01
Start the study.
Write a brief in plain language — who you'd like to talk to, what you'd like to learn. Drop in the interviews you've already run, if any. Sharpen the discussion guide with Ossia until you'd happily put it in front of a stranger.
— ten minutes
STEP·02
Ossia interviews the next fifty.
Voice-first. The agent asks the obvious follow-up — the kind a junior researcher takes three years to learn to ask — and gets out of the way when someone has more to say. Run as many as you need, in the languages you need.
— while you sleep
STEP·03
Sit with all of it.
Your five conversations and Ossia's fifty in the same room. Transcripts, themes, citations — a working document you can interrogate, not a dashboard. Ask it the question you actually came in with, and the one you didn't.